The policy is in place. Everyday processes need updating.
Review benefits, forms, data fields and service rules so they reflect the policy your organisation has adopted.
LGBTIQ+ INCLUSION, BUSINESS & VISITOR ECONOMY CONSULTANCY
Make inclusion part of everyday work.
Pride Ready Asia works with employers, tourism businesses and destination teams to improve policies, train service staff and reach customers and buyers. We focus on the everyday experience of LGBTIQ+ employees, customers and travellers.
AFTER MARRIAGE EQUALITY
Marriage equality calls for changes in everyday practice.
Equality-to-Practice helps your team review benefits, forms, customer-service rules and staff guidance. We identify where policies and practice differ, then set priorities for changes employees and customers can use.
View Equality-to-PracticeCOMMON CHALLENGES
Inclusion takes shape in benefits, forms and service.
We help teams work through the practical gaps that LGBTIQ+ employees, customers and travellers encounter.
Staff need clear guidance for real service situations.
Give staff practical guidance, opportunities to rehearse and a clear contact for decisions they cannot make themselves.
Reaching a market takes service preparation and sales channels.
Understand what LGBTIQ+ customers and travellers need, assess services against clear criteria and prepare information for buyers and sales channels.
OUR EXPERTISE
Six services for policy, teams, destinations and market access.
010203040506
View all services LGBTIQ+ Growth & Inclusion Strategy
Help leadership teams decide where to focus their LGBTIQ+ inclusion work: employee policies, customer service, business risks or market opportunities.
Marriage Equality in Workplace & Service Practice
Help HR and service teams review policies, benefits, forms and customer-service rules after marriage equality, then decide which changes to make first.
Inclusive Service Readiness
Help service teams review the information, staff interactions, referrals and privacy practices that LGBTIQ+ customers, patients, guests and travellers encounter.
Visitor Economy & Destination Strategy
Help district and destination teams connect LGBTIQ+ visitor demand with clear travel information, service-readiness assessments, local businesses and LGBTIQ+ community organisations.
Market Access & Supplier Inclusion
Help LGBTIQ+-owned and LGBTIQ+-led businesses prepare for buyers, distribution channels and procurement opportunities. We also work with providers that can describe their LGBTIQ+ workplace or service practices.
Evidence, Data & Impact
Help project teams establish a baseline, gather feedback and report what changed, where gaps remain and what to do next.
SPEAKING & TRAINING
Speaking and workshops for better policies and services.
Help leaders understand LGBTIQ+ inclusion, agree on priorities and prepare teams for everyday workplace and service situations.
Marriage Equality: Updating Policies, Benefits & Services
For leadership and HR teams reviewing family recognition, employee benefits and customer services. Examine where current policies and everyday procedures need to change.
From Equality to Practice
A leadership briefing to agree on immediate decisions and priorities for the next 90 days.
Pride Ready Workplace & Service Lab
Rehearse situations involving benefits, forms, privacy, customer conversations and resolving service problems.
Equality-to-Practice Policy Readiness Sprint
Review policies, interview affected employees, service teams and decision-makers, and turn the gaps into an executive action plan.
OUR APPROACH
Understand the challenge, design changes and test them.
- 01
Understand
Agree on the problem, the people affected and the decision needed.
- 02
Assess
Review policies, services, staff guidance and data, alongside partner roles and buyer requirements.
- 03
Design
Design service standards, customer journeys and tools, with clear responsibilities.
- 04
Test
Try the changes through scenario practice, pilots and real services.
- 05
Review
Record feedback and results, then agree on what to improve next.
SECTORS
Support shaped around your sector.
01
Companies & Employers
Help leadership and HR teams turn their LGBTIQ+ inclusion commitments into employee policies, benefits and everyday service practices, with evidence to track the changes.
02
Travel, Hospitality & Experiences
Help hotels, tourism businesses and experience providers improve how LGBTIQ+ travellers find, book and use their services, including privacy, referrals and complaint handling.
03
Cities & Destinations
Help city and destination teams connect public services, physical access and private venues so visitors can find information and move between services. Set clear responsibilities for each organisation.
04
Healthcare, Long-stay & Relocation
Help service providers organise information and referrals for LGBTIQ+ clients seeking healthcare, an extended stay or relocation, while protecting sensitive personal information.
05
Government, Development Organisations & Business Networks
Help agencies and networks develop a practical pilot: agree what to test, which organisations will do the work, and what evidence is needed for the next decision.
OUR PLATFORMS
Programmes and tools that connect research, services and customers.
Pride Economy 365™
Pride Economy 365™ connects work on LGBTIQ+ travel throughout the year: understand visitor demand, set service criteria, test journeys and prepare businesses to reach buyers. Evidence from this work informs the next round of service and market development.
Genderator
A framework for city and destination teams to review three connected areas: service readiness, urban infrastructure and access, and digital information visitors can trust.
SQILL — Silom Queer Inclusive Living Lab
A living lab in Bangkok’s Silom district for developing service skills, testing LGBTIQ+ visitor journeys and reviewing what works in everyday neighbourhood settings.
Thailand Pride Economy Forum
A forum for business, policy and service practitioners to discuss what the Pride Economy needs throughout the year: workable policies, better services, business participation and routes to buyers.
SELECTED WORK
Fieldwork, forums and pilot projects.
District design & fieldwork
Silom Queer Inclusive Living Lab
District design and fieldwork in Bangkok’s Silom area, connecting LGBTIQ+ visitor journeys with service criteria and coordination among providers, local businesses and LGBTIQ+ community organisations.
Route design & fieldwork
Pride Economy Route™
A visitor-route model covering how travellers find providers, navigate, book or receive a referral, and give feedback. The design connects those steps with evidence collection and routes to market.
Forum & professional exchange
Thailand Pride Economy Forum
Held at True Digital Park on 30 June 2026, the forum brought together business, academics and practitioners to discuss the Pride Economy and the services needed to welcome LGBTIQ+ visitors throughout the year.
Long-stay service design
2nd Life in Thailand
Service design for international LGBTIQ+ clients planning a long stay or relocation to Thailand. It connects healthcare, hospitality, transport, financial-service information and referrals to suitably qualified providers.
IDEAS FOR LEADERS
Research and practical ideas for your next decision.
LGBTIQ+ Visitor Economy
Pride Ready Asia presents service readiness at IGLTA Bangkok
At IGLTA Travel Reception Bangkok, Pride Ready Asia connected Thai networks with international travel buyers and presented how clearer service information, booking and supplier preparation can support LGBTIQ+ travel throughout the year.
FOUNDER
Pongsatorn Archawapongsagorn
Founder & Executive Director, Pride Ready Asia Co., Ltd.
Architect of Pride Economy 365™
Organiser, Thailand Pride Economy Forum
Pongsatorn brings together LGBTIQ+ inclusion, service design and destination development. He works with leadership and frontline teams to review policies, improve services and prepare provider networks to reach customers and buyers.
- Organiser — Thailand Pride Economy Forum 2026
- Workshop facilitator — Bangkok Pride 2026
- Participant — TUI Futureshapers Global, Cohort 2
- 2026 IGLTA Foundation Global Convention Fellow
- Listed in the IGLTA travel directory
Tell us what you want to improve.
Tell us about your policy, service team, customer journey, market-access plan or city pilot. Share what is happening now, what needs to change and your preferred timing.